"Life’s too short for the wrong job" the message of this brilliant ambient campaign by Jobsintown.de, a German job search portal.
Think about the interaction in this guerrilla marketing campaign. What's the impact for those looking at themselves in the mirror in the cape.
The campaign, by Scholz and Friends, won Gold at the ADCE Awards 2008.
More marketing stuff at
http://www.trendhunter.com/