Acquiring sales you might otherwise miss - without reducing costs

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"And if we got production down to 8 weeks (from 12 weeks), what would happen?"
"We would control the market."

This is how lean is a competitive advantage driving sales growth.

“Lean is about being able to do things that our competitors can’t do. It’s about creating capabilities within our own company that our competitors can’t easily copy. ”

Emphasis on: companies apply lean with the wrong vision.

Too often, lean is seen as “cutting away” rather than “creating".

It’s misinterpreted as a cost-reduction tactic rather than a market building strategy.

Article link to: Is Agility More Important than Lean?

With the right vision, the two go hand-in-hand.

https://www.industryweek.com/operations/continuous-improvement/article/21127480/is-agility-more-important-than-lean

by Rick Bohan